As most people know, Red Box is an American company that specializes in the rental of DVDs via vending machines. The company has been steadily growing for the past years and kiosks may be found on many fast food restaurants, pharmacies, convenience stores and even university campuses.
Last week Red Box officially announced that they’ve entered the video game rental service so first of all, let’s analyze its main competitors:
- Firstly, we have Netflix, which is still considered the biggest DVD and on-demand internet streaming provider. Moreover, the company is currently trying to expand its market internationally starting in Spain by 2012.
- Secondly, we have GameFly, an online video game rental subscription service, which not only provides console, but also handheld games. It should be noted that GameFly has always been heavily criticized for its long shipping times and many other minor inconsistencies.
If we take into account all the regular rental stores that went out of business (like Hollywood Video) and other major ones declared bankruptcy (read: Blockbuster), it seems like using the mail to rent either movies or games is the future, as it’s both popular and convenient for most people. Though Red Box’s decision may seem woefully inadequate for some, it still may be appealing for many others.
The video game service is now officially available and game rentals cost $2 each for a day. Additionally, those who have the Red Box iOS application can use it to reserve games. These are only some of the games you’re able to rent, but a complete list can be seen at Red Box’s website:
- Call of Duty: Black Ops
- Dirt 3
- Duke Nukem Forever
- inFamous 2
- Just Dance 2
- L.A. Noire (only the PS3 version, as the Xbox 360 one has multiple discs)
- Little Big Planet 2
- Mortal Kombat
- Red Faction: Armaggedon
- SOCOM 4
- Transformers: Dark of the Moon
- You Don’t Know Jack
Many people can use the service to help them decide if they want to buy a retail game or not. Something that I personally find really awkward, as in this day and age almost every single major release has a Demo version. Still, many people prefer to try out the complete version, so in that case it seems like a more convenient service for them.