Arguably one of Gamescom’s most important news was the price cut for the PlayStation 3. As a result of this, many experts and analysts were expecting Sony’s competitors to announce a price cut of their own. Microsoft’s vice president Chris Lewis talked to VG247 and stated that the company won’t be dropping the price of the Xbox 360 any time soon.
Apparently, the company isn’t pressured to take the decision. Among other things Lewis said: “I love the competition, actually: it keeps us on our toes, and consumers benefit ultimately. We think we offer great value now. We have better service provision than anybody. We attach more effectively than anybody. I think Xbox Live’s enviable. What we’ve achieved with Kinect has given us growth that I think others would aspire to at this point in the lifecycle. We’re happy with our position. While we’re not complacent about the competition, I wouldn’t trade places”.
The 250GB Xbox 360 is currently available for $300 and the 4GB version is available for $200, so this is still a very competitive price. It should be noted that there are many other limited bundles which include Kinect or best-selling games like Final Fantasy XIII or Splinter Cell Conviction.
Overall, the Xbox 360 has sold more than 55 million units worldwide since its official launch in 2006.
This article has been confirmed through GameSpot.